Ashlee Herken
Operator. Engineer.
Implementation Specialist.
I design and implement operational systems across software, data, and growth infrastructure.
Built SaaS platforms, automation systems, analytics pipelines, and business infrastructure used in real environments
Featured Work
Production SaaS systems shipped end-to-end — from architecture to deployment.
Tip — click the purple dot to skim.
Skynetrix: Multi-Tenant SaaS Backend Architecture
Designed and implemented a backend-first multi-tenant SaaS architecture for automotive shop operations. Built JWT-based RBAC, usage-based billing, Stripe payment orchestration, and Dockerized services with an early-stage Heroku deployment.
VIN Vision: VIN OCR & Decode Automation Service
Built a VIN extraction and decoding service that converts uploaded vehicle images into structured vehicle data using Google Cloud Vision API and the NHTSA VIN Decoder API.
HEM Systems: Full-Stack Marketing & Inventory Platform
Designed and deployed a full-stack marketing website and authenticated admin system for managing live vehicle inventory, customer inquiries, and operational workflows.
Growth Ops: Full-Funnel Marketing & Revenue Attribution
Led end-to-end marketing strategy and execution for HEM Automotive, serving as the sole marketing function responsible for brand identity, paid acquisition, content, and revenue tracking.
About
I lead implementation by designing structured systems that move from ambiguity to execution with clarity. My foundation in science shaped how I approach complex problems: define assumptions, model workflows, validate outcomes, and iterate based on evidence. That analytical discipline evolved into applied statistics, operational modeling, and ultimately system architecture — where requirements become scalable, role-aware solutions.
I have operated across business and technical environments, aligning implementation with revenue impact, user adoption, and long-term maintainability. Whether directing paid acquisition tied to measurable outcomes or architecting backend systems with RBAC, billing logic, and service integrations, I own delivery end-to-end. My background is diverse, but not fragmented — it compounds into structured execution and practical leadership across complex systems.
- • Translate ambiguity into structured requirements
- • Architect multi-role workflows
- • Establish validation and governance checkpoints
- • Designed tenant-isolated model with JWT-based RBAC
- • Modeled quote → repair order → invoice → payment lifecycle
- • Implemented usage-based billing with Redis + BullMQ tracking
- • Align implementation with revenue drivers
- • Reduce friction across operational roles
- • Optimize for time-to-value and sustained usage
- • Directed paid acquisition across Facebook, Google, and Yelp
- • Tied inbound call tracking to revenue performance
- • Conducted competitive research to inform relocation strategy
- • Own delivery from discovery through deployment
- • Design scalable, role-aware system architecture
- • Coordinate integrations across services
- • Built and deployed MERN marketing + inventory platform (JWT admin)
- • Implemented Stripe payment and refund logic within backend services
- • Containerized with Docker and deployed early-stage versions to Heroku/Firebase
Delivery Lenses
Implementation is the throughline. These are the lenses I use to ship systems people adopt.
Implementation
Discovery → launch → adoption
I turn ambiguity into a delivery plan: clear requirements, aligned stakeholders, and workflows that hold up after go-live.
- • Discovery, workflow mapping, and success criteria
- • Milestones, risks, dependencies, and stakeholder alignment
- • Enablement: training, documentation, and stabilization
From Science to Systems
The evolution from scientific analysis to structured system delivery — aligning data, engineering, and adoption.
Tip: click a milestone • swipe horizontally on mobile